Addiction as Consumer Choice: Exploring the Cognitive by Gordon Foxall PDF

By Gordon Foxall

ISBN-10: 0415703204

ISBN-13: 9780415703208

A remarkable attribute of addictive habit is the pursuit of speedy present on the possibility of longer-term hazardous results. it's in most cases followed via the expression of a powerful wish to stop from or at the least keep watch over intake that has such results, through lapse, extra solution, relapse, and so forth. Understood during this approach, dependancy contains substance abuse in addition to behavioral compulsions like over the top playing or maybe uncontrollable buying. Behavioral economics and neurophysiology supply well-worn paths to realizing this habit and this ebook regards them as principal parts of this quest. besides the fact that, the explicit query it seeks to respond to is, What half does cognition – the needs we pursue and the ideals we have now approximately the best way to accomplish them – play in explaining addictive habit?

The solution is sought in a technique that exhibits why and the place cognitive clarification is important, the shape it may take, and the results of utilizing it to appreciate dependancy. It applies the Behavioral point of view version (BPM) of purchaser selection, a attempted and verified concept of extra regimen intake, starting from daily product and model selection, via credits paying for and environmental despoliation, to the extra severe features of intake represented by means of compulsion and addiction.

The e-book will improve debate between behavioral scientists, cognitive psychologists, and different execs concerning the nature of monetary and social habit.

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Addiction as Consumer Choice: Exploring the Cognitive Dimension (Routledge Studies in Marketing) by Gordon Foxall

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